CMR partners with several GE divisions on a number of fronts, including the development of strategic communications for the company’s diversity and inclusion efforts and GE healthymagination’s Brain Health...
View MoreHewitt Associates – a worldwide management consulting firm – sought to increase the diversity of its workforce. They needed an agency that could assist them in creating and implementing...
View MoreThe goal of the Wisconsin Department of Tourism is to attract visitors from across the state, the nation and the world, and today’s multicultural tourists are a vital part...
View MoreSince 2008, the Wisconsin Lottery has turned to CMR to create its yearly statewide outreach campaign to promote responsible gambling. Utilizing the latest data on the gaming audiences, CMR...
View MoreCMR partners with several GE divisions on a number of fronts, including the development of strategic communications for the company’s diversity and inclusion efforts and GE healthymagination’s Brain Health initiative – a global innovation effort aimed at accelerating the advancement of brain health technologies. In addition to reaching hundreds of thousands of stakeholders around the globe, our work has won numerous international awards.
Hewitt Associates – a worldwide management consulting firm – sought to increase the diversity of its workforce. They needed an agency that could assist them in creating and implementing a national recruitment branding campaign that would genuinely communicate to minority audiences that they were welcome and wanted at Hewitt. CMR developed a fully-integrated campaign, “Picture Yourself at Hewitt.” Campaign elements included: print advertising in upscale publications, a diversity website, brochures, trade show booths and event sponsorships. Over the duration of the campaign, Hewitt saw minority interest in the company increase by more than 40%.
The goal of the Wisconsin Department of Tourism is to attract visitors from across the state, the nation and the world, and today’s multicultural tourists are a vital part of that market. CMR was tapped to develop a fully-integrated advertising campaign that would resonate with these travelers, enhancing the perception of Wisconsin as a destination, and increasing visitation. CMR collaborated with the Department and other agency partners to ensure our efforts complemented each other, increasing brand buy-in among the modern, cross-cultural audience. In addition to winning numerous awards, CMR’s efforts have been a factor in driving year-over-year visitation and per-trip spending growth.
Since 2008, the Wisconsin Lottery has turned to CMR to create its yearly statewide outreach campaign to promote responsible gambling. Utilizing the latest data on the gaming audiences, CMR develops creative concepts designed to appeal to various cross-cultural segments of the population – conveying the message that responsible gaming is fun, harmless entertainment. Our humorous approach has been a serious success: the Problem Gambling Hotline has seen its largest increase in traffic, and our work has won numerous International Batchy Awards.
