For the Second Consecutive Year, Creative Marketing Resources Receives the Prestigious Inc. 5000 Award

MILWAUKEE (August 14, 2019) – Milwaukee-based communications firm Creative Marketing Resources (CMR) has been named to the prestigious 2019 Inc. 5000 list, marking its second consecutive year to receive the award. CMR is the only Milwaukee-area company in the advertising and marketing industry to make the list.

The Inc. 5000 list, started in 1982 by Inc. Media, is a prominent annual award that honors the fastest-growing, privately-owned companies in the nation. Companies such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees of the Inc. 5000.

CMR was founded in 1995 as a multicultural marketing agency that primarily worked with local companies to better reach African American, Latino, and Asian American audiences. In 2013, CMR transitioned to become a total market, or cross-cultural, marketing agency.

The total market model is rooted in the simple business principle that the most effective marketing is the one that reaches the greatest share of consumers. Unlike the general market-multicultural binary that most agencies adopt, the total market model combines general market and multicultural insights and perspectives so marketing can be developed with the entire market in mind.

Since adopting the total market model, CMR has grown nearly 400 percent and conducts business with notable national clients such as GE Healthcare, UW-Madison, and the Air National Guard. Global corporations such as Coca-Cola, Walmart, and McDonald’s have also transitioned to the total market model. CMR remains Wisconsin’s only marketing communications firm that specializes in total marketing. The firm’s leadership believes that this distinction is one reason the company has achieved back-to-back placement on the Inc. 5000 list.

“Our transition to this model was purely out of business-focused logic. What was unexpected was how well this would be received,” said David Bowles, CMR’s Chief Strategy Officer. “Our clients understand that marketing that only reaches 70 to 80 percent of consumers doesn’t make dollars or sense. They’ve concluded that the total market model is the best way to expand their market share and increase their ROI. We look forward to continuing to grow with them.”

About CMR

CMR is Wisconsin’s largest minority-owned, full-service marketing agency and the state’s only agency that specializes in cross-cultural marketing. We provide our clients with the unique ability to create messages and strategies that resonate with every imaginable audience. Since 1995, we’ve worked with Fortune 100 companies and Wisconsin-based businesses to execute award-winning campaigns that cross every ethnic, gender, and generational divide, connect them to a greater share of the total market, and, most importantly, grow their bottom lines. For more information, visit https://www.cmredge.com/home/.

About Inc. Media

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies. Its aim is to deliver real solutions for today’s innovative company builders. It was the winner of the National Magazine Award for General Excellence in both 2012 and 2014. Total monthly audience reach for the brand has grown significantly from 2 million in 2010 to more than 18 million today. For more information, visit www.inc.com.

The Inc. 5000 list includes the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions.

For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.