Creative Marketing Resources (CMRignite) is a full-service, strategic communications agency that specializes in developing cause and behavior change marketing for Fortune 500 companies, major non-profits and government agencies. Since 1995, it has been our mission to develop innovative, cross-cultural marketing campaigns that lead to real, positive change.

We believe an organization’s ability to impact change is paramount to its long-term success. Our approach is rooted in our proprietary cross-cultural, behavioral science-based methodology—what we call the “CMR Edge.” The result: effective strategy and impactful creative that drive meaningful behavior change among the New American Mainstream.


Strategic Planning

Brand Consulting

Media Planning & Buying


Graphic & Web Design

Digital & Social Media

Public & Media Relations

Campaign Evalutaion

We are the total market.

As a true cross-cultural marketing agency, we’ve taken great pains to build a team of 60 dynamic professionals that cross every ethnic, gender, and generational divide. This enables us to incorporate the multiple perspectives needed to fully reach the New American Mainstream. For every one of our clients, we assign experienced, senior-level marketing experts. Our team members have an average tenure of 10 years and an average of 12 years of marketing experience.