CMR collaborated with executives from healthymagination and the Brain Health team to determine how to strategically position Brain Health and its impending communications in a way that would reinforce healthymagination’s positive mission rather than promote a perception that GE’s motive was primarily profit-based. To do so, our team identified alignment between the Brain Health team’s strategic goals and objectives and GE’s core values. From that, we developed a narrative (in presentation format) and a strategy for how we would communicate the work of Brain Health to key stakeholders around the globe.
