
increase in minority suppliers
International awards
Revving Up for Diversity
Harley Davidson, one of the world’s leading motorcycle manufacturers, contracted with CMR to develop an advertising campaign to bolster the company’s supplier diversity efforts. The campaign theme, “Diversity: It’s How We Roll,” not only increased supplier diversity numbers, but also won numerous international awards and inspired the creative direction of HD’s subsequent advertising campaign, “Roll Your Own.”
ClientHarley Davidson