
citizens in support of campaign
in media added-value
A Powerful Message
WE Energies, one of the leading utility companies in the Midwest, partnered with CMR to implement a comprehensive public relations campaign to communicate the need for added facilities in the Greater Milwaukee region. The campaign, entitled “Power the Future,” highlighted the technological benefits, positive environmental outcomes and economic impact that the new facilities would have on residents in the surrounding area. As a result of the campaign, WE Energies garnered significant public support for the project.
ClientWE Energies