Since 2008, CMR has partnered with Wisconsin WIC to develop and implement outreach communication campaigns designed to alter behaviors regarding prenatal care, breastfeeding and child nutrition. These campaigns have included various tactics, including: strategic communications, public service announcements (television, radio, print), public relations, and social media. Ongoing research indicates that among at-risk audiences, there has been increasing awareness and knowledge of the Wisconsin WIC Program, healthy pregnancy behaviors, and birth outcomes.
