The YWCA contracted with Creative Marketing Resources to assist them in meeting their goals and to brand the organization as one that is viewed as the advocate for “Eliminating Racism and Empowering Women.” The objective of the campaign was to promote YWCA’s Race Matters series event, as well as its Covenant series, and to raise awareness of programs/events to better-engage a larger audience and increase attendance. CMR strategies included a myriad of tools, such as: radio, print, transit and outdoor advertising using the existing slogans and branding strategies of the organization.
